Gathering intel about visitors’ behavior is important for any online business. Knowing more about your user base, you can adjust your strategies to enhance UX and increase revenue. Magento 2 Google Tag Manager can help you with this otherwise tedious task. This extension greatly simplifies the consumer personalization process. It offers comprehensive reports on visitors’ actions, analyzes what users have searched on your site, and gives you details on website visits.
Core features of Mirasvit’s Google Analytics module
This report assists you in optimizing your store to reduce the abandoned basket total. You can monitor user interaction with interface blocks, revealing site areas that need modification or enhancement. It also showcases the utility and user-approachable traits of customized blocks.
Google Analytics 4 services (GA4, for simplicity) integrate seamlessly into your Magento store. The extension gatherers and sends your website’s data to GA4. Sent info includes bits like view_item_list, view_item, and select_item. It watches users from the site entry to the moment of sealing purchase.
The whole event list from GA4 is supported in Mirasvit’s Magento 2 Google Analytics 4 module.
Here are just some of the events, that can be analyzed:
- Generate lead. The user sends a form or requests information.
- Login. The user successfully enters their account.
- Share. Content being shared from your site.
- Select content. The content was selected by a user.
- Purchase. The user seals their order.
- Refund. The user makes a refund. Refunds are tracked and sent as an event to the Google Analytics 4 automatically, using cron.
Why do you need a Google Analytics module?
Simplicity. There is no need to engage developers or manually modify the code with the installed extension. The essential scripts have already been incorporated into Mirasvit’s Tag Manager. Merely insert the GTM tracking code snippet into the relevant fields in the admin panel.
Flexibility. If you wish to highlight certain items in your store or assess the popularity of a product group, just create corresponding event tracking scripts for it.
Convenience. Our extension already includes numerous standard tags and import triggers for your GTM account. You won’t have to work with a blank slate.
To sum up
Web data analysis is mandatory for keeping your conversions from drowning. To avoid this unfortunate event, we recommend using Google Analytics 4 with a GTM extension by Mirasvit. It simplifies the integration of the GA4 service as much as possible to facilitate and speed up this process.