Ecommerce industry is generally driven by market trends and consumer preferences. Covid-19 pandemic gave a certain boost to ecommerce websites and marketplaces. Customers started making online purchases as it is a more convenient and hassle-free process. This identified a pressing demand for more ecommerce stores and marketplaces to capture the huge market size.
Ecommerce businesses follow different selling models. The first model says to create your own platform and customer base to sell products online. The second model allows you to register your business or products with a renowned ecommerce marketplace and pay a specific subscription fee to use this platform and reach your target audience. In the last few years, the marketplace model has gained traction as it offers a pre-established customer base and additional features. This blog talks about some leading marketplaces that can be your gateway to reach international customers.
Amazon
Amazon is one of the leading ecommerce marketplaces known to man. It has transformed the ecommerce business industry by offering unmatched support that too with exceptional services. According to recent statistics, Amazon has around 6.3 million registered sellers and 310 million customers worldwide. This insightful figure identifies a huge demand for new sellers to register their business with Amazon and start selling globally. As the marketplace is expanding, Amazon is introducing smart features to help sellers reach their dedicated customer base.
It becomes difficult for new sellers to advertise effectively and target their specific customers. Moreover, the marketplace operates globally, which also limits your extent to non-English speakers. You have to localize your product listing and advertising visuals to address different customers. This calls for English translation services to translate your marketing content and product listing to appeal to a wider audience. With translation, you can be sure that your seller account is visible to global customers, increasing your chances of getting more sales. Additionally, translation allows you to surpass your product competitors. And the marketplace automatically promotes sellers who are being accessed from different regions as compared to those who have limited extent.
Tips to Become a Successful Amazon Seller
- Pick a unique SEO strategy.
- Make listings correctly.
- Set a reasonable price to become competitive.
- Be descriptive with your content.
- Rank your best-selling products.
- Focus on providing exceptional customer service.
Alibaba.com
It won’t be wrong to say that Alibaba.com from Alibaba Group is the biggest arch-rival of leading marketplace Amazon. Alibaba’s marketplace is quite similar to Amazon but it’s centered around promoting B2B business operations. Simply put, B2B is a business model that allows businesses to sell to other businesses. The basic Alibaba model connects you with thousands of suppliers, selling their stock at a wholesale price. You can collaborate with them to source products to your inventory and sell globally. In addition to selling on Alibaba marketplace, you can sell this inventory on different platforms or websites as well.
Being launched by Chinese tech leaders, Alibaba is home to famous Chinese suppliers and ecommerce pioneers. These suppliers ship their products globally to both online and onsite businesses. As most of the suppliers belong to China, it becomes a challenge to communicate with them and make a deal. Chinese people are known for their culture and language preference. They are more inclined to collaborate with international brands who communicate in their native language. Professional Chinese translation services can be of grateful help to work on Alibaba and join forces with Chinese suppliers. These translation services not only bridge the communication gap but also enable you to prepare your listing and product catalog in the Chinese language to reach both local and international customers.
How to Create a Successful Ecommerce Ecosystem With Alibaba
- Select from an extensive range of wholesale products.
- Make the best use of communication tools.
- Negotiate on price.
- Source products to your destination.
- Resell products with proven ecommerce strategies.
- Set a reasonable profitable margin.
- Scale up your ecommerce business with localization strategies.
How to Sell on Alibaba
If you are a business owner and are capable of managing huge inventory and fulfilling massive orders, then you should start selling on Alibaba as a supplier. Please take into consideration that you will have to follow strict standards and fulfill the paperwork to become a registered supplier. However, the most important step here is to advertise your products efficiently to surpass your competitors. Certified Chinese translation services ensure your access to huge target markets with less competition for your offerings. Translated product description, visuals, and graphics allows you to make a lasting impression and advertise your products professionally.
Ebay
Ebay is a renowned consumer-to-consumer (C2C) or business-to-consumer (B2C) ecommerce marketplace, allowing buyers to make bids and directly purchase from sellers. Despite the fact that the platform is less famous as compared to Amazon and Alibaba, it has a unique consumer base. The platform is widely adopted by online buyers and ecommerce suppliers because of its low fees. EBay is a perfect marketplace for small and new businesses who want to explore the potential of their unique products in different regions.
Additionally, the platform is suitable for sellers with low budgets and limited resources. However, due to its global consumer base, you will have to employ professional English translation services to translate your store offerings into as many languages as you want. Additionally, English translation services can unlock your access to other online marketplaces so you can stay afloat in this fast-paced ecommerce world.
Final Word
With time, the world is evolving and shifting towards smart solutions. Ecommerce industry is expanding at a fast pace and customers are demanding more unique products. Online marketplaces are your gateway to reach a wider audience and enhance the impact of your local products. You can adopt proven business strategies to advertise your products to millions of customers and make huge profits. Undoubtedly, the e-commerce industry has lifted many small businesses from scratch and created thousands of millionaires and even billionaires.
